Why go back to the Factory?

What should you see when riding a motorcycle in the south of France? That's the question you ask yourself as soon as your butt leaves the saddle. Of course, I won't mention rides in the Massif de l'Esterel or along the coast, as this region is ideal for rides, with winding curves between seafronts and mountains. On this page, I want to talk about a motorcycle spot for sharing, exchanging, repairing, and eating; it's a single space where motorcycles reign supreme in Saint Raphael. The headquarters of the Dandy Riders... L'Usine Concept Store.

So why should you go to L'Usine?

When you don't know where to go, when you're looking for friends, you tend to gravitate towards things that are familiar to you; you look for things around the world whose codes and language you know. To find yourself in a familiar place that speaks to you, that reassures you because you know you'll meet people there, where the approach will be easy, where dialogue will be automatic. L'Usine is all that and much more. To start with, L'Usine isn't small and characterless, nor is it just for show; here, the garage repairs and David from Pure Motorcycles (the owner) gets his hands dirty, even if he seems to be in a daze. So it's true, it's a trendy place, but who cares, because you feel right at home... With beautiful, well-prepared bikes, good beers, and the right music! In this "usine" (factory), the workers create dreams for lovers of clothes, second-hand items, and accessories, and there's even a worker who'll cut your beard and hair, and others who create conviviality because you can drink and eat there, and on weekends, well... They party with concerts and DJ sets! So, eating, chatting, and meeting people in this imagined garage atmosphere, where a few relics of motorcycle history form the decor, is definitely worth the detour. There's a large parking lot for your motorcycles and enough space to show up in a group, so let's go! It's also the headquarters of the Dandy Riders, where Laurent Cabot, the president, comes to relax and clear his head, forgetting work with a wrench. The Dandy Riders, with their good humor and unique style, frequent all the major events in France... They certainly have stories to tell. I hope I've made you want to visit, and if my words haven't been convincing, the following images should make you want to put on a helmet.